Would you buy a used Digiadvan from this man?
Britain’s Labour Party used a vehicle-mounted advertising screen to launch a rival-bashing campaign in the run-up to the country’s General Election next month.
The party, currently in power under prime minister Gordon Brown, employed a Digiadvan from SA Screen Media to debut the ad campaign, which portrays Conservative Party leader – and prime ministerial hopeful – David Cameron as a character from the TV show Ashes to Ashes.
The show is set in the 1980s, and the campaign suggests to voters that a Cameron administration would undo progress made in the UK since that decade.
Britain goes to the polls on 6 May in the first election for nearly two decades where the result has not been a foregone conclusion.
www.digiadvans.com
YouTube video of launch
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