Amscreen signs up Esso to forecourt network
Esso is the latest fuel retailer to join Amscreen’s petrol-station network in the UK.
A rollout of digital signage begins this month to 350 Esso-owned sites, which will become part of Amscreen’s Forecourt Convenience Store Network and bring its total number of locations to “well over 1000”, according to the company.
The screens will show third-party advertising as well as promotions for Esso products and services and traffic information.
About 3m customers are said to pass through the Esso locations each week.
Amscreen CEO Simon Sugar said: “When the Esso rollout is complete at the end of May our audience across all networks will total over 15m people per week.”
Late last year, Amscreen signed up independent fuel retailer MRH, which also runs service stations under the Esso name, to its network.
www.amscreen.co.uk
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