German supermarket plans 480-store rollout
Pilots start this month for an in-store TV network at Rewe supermarkets in Germany, with a full rollout scheduled to begin in October.
About 480 stores will be fitted with a total of 2600 large LCD screens by Deutsche Telekom’s T-Systems division.
The network will screen promotional spots and third-party advertising as well as customer information, news and weather.
It will be tested at stores in Frankfurt, Hessen, Bavaria and Rheinland-Pfalz before the full rollout begins in October.
Rewe has about 3000 stores across Germany, while parent Rewe Group is also present in the French and Italian markets as well as many central and eastern European territories.
www.t-systems.com
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