British Tories hope to sow fear with digital outdoor ads
The political slugfest leading up to Britain’s 6 May General Election looks set to employ digital out-of-home media as extensively – and even imaginatively – as the U.S. presidential contest of 2008.
Following the governing Labour Party’s use of a vehicle-mounted screen to launch an ad knocking Conservative Party leader David Cameron, Conservative supporters in the advertising industry have retaliated with a digital-billboard-and-Twitter campaign painting Labour leader Gordon Brown in equally alarming colours.
The campaign, dubbed A Voice From 2015, uses the slogan “5 More Years Hard Labour” and purports to show excerpts from a diary written in the year 2015 – after a further five years of rule by Brown’s party.
Making its debut to coincide with last week’s first televised debate among the leaders of the three main parties, it will run until election day on Clear Channel Outdoor’s roadside LED screens in London, updated with Twitter posts.
www.clearchannel.co.uk
Share this article with others
Post to del.icio.us
Printed from http://www.screens.tv/article/111009/British_Tories_hope_to_sow_fear_with_digital_outdoor_ads.html
Comment on this article
Comments
Skip to comments
We encourage users to analyse, comment on and even challenge Screens.tv's articles, including the one above - 'British Tories hope to sow fear with digital outdoor ads'
User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site.
Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.
'British Tories hope to sow fear with digital outdoor ads'
Posted 28/04/10 20:48 by Juliette L Howitt
Too little, too late, too simple. They should have been on ALL UK DOOH screens a year ago introducing their candidates so that every body knew who they were voting for. ISM did approach the Conservatives and the Lib Dems and nobody wanted to listen ! They were too stuck in their old ways of thinking. The UK's political parties use of modern technology is akin to 'Neanderthal Man' being given a lighter.... He has no idea what it's for or how to use it ....So he just bangs it against a rock ! Juliette Howit Director Intelligent Screen Media Ltd w: www.intelligentscreenmedia.com e: juliettehowitt@intelligentscreenmedia.com