Digital signage designed into new Depot store format
Digital signage is an integral part of a new store format for Germany’s Gries Deco.
Depot, its 138-outlet furniture retail chain in Germany and Switzerland, is launching a series of stores branded as Depot-Interio, mixing furniture with boutique-style departments offering home-décor accessories.
New branches will have three screens wall-mounted behind the cash desk – each showing different content including customer information and promotions, although driven by just one PC – as well as a display in the children’s department screening film clips to entertain youngsters. Content and scheduling will be managed centrally.
The network could eventually reach 550 screens, according to digital-signage firm Nexgen, which is building it using software from Navori.
www.navori.com
www.nexgen-ds.com
Share this article with others
Post to del.icio.us
Printed from http://www.screens.tv/article/111021/Digital_signage_designed_into_new_Depot_store_format.html
Comment on this article
Skip to comments
We encourage users to analyse, comment on and even challenge Screens.tv's articles, including the one above - 'Digital signage designed into new Depot store format'
User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site.
Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.