Liquor stores team up to plug local wines on screens
Six liquor retailers in New York state have joined forces to promote local wines through an in-store TV network.
They have launched NY WineNetwork to provide customers with buying advice as well as wine facts and details of wine events.
“The New York wine industry is in a unique position nationally to be the first to utilise technology in a way not currently being done in the wine industry,” Christopher Cornett, co-founder and managing partner of NY WineNetwork, was quoted as saying.
The aim of the network is to encourage customers who might otherwise head straight for bottles from better-known producing regions to check out the New York state wines first.
Although the state ranks third in grape production behind California and Washington, its wines are not well-known among non-experts.
The network could also be expanded to grocery stores if proposed state legislation to allow them to sell wine is passed.
www.nywinenetwork.com
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