Go green to fight off critics, industry body urges
British industry body The Screen tomorrow launches its GreenScreen initiative, specifying a dozen steps that digital-signage firms can take to be more environmentally friendly.
“With digital screens popping up everywhere, it is a matter of time before serious questions start to be asked by government and consumers regarding the environmental credentials of digital out-of-home,” said Richard Cobbold, chairman of The Screen and co-founder of Digital View.
“The GreenScreen initiative is all about being ready for that moment. Working around a published framework makes it easier for operators to defend their installations, and allows users to make informed decisions when selecting different mediums.”
To encourage companies to follow its recommendations, The Screen is establishing a dedicated Website where compliant products and services can be promoted. A GreenScreen logo will also be offered.
The 12 criteria laid out by The Screen are:
- Networks are carefully targeted at the desired audience with the minimum overspill into surrounding areas.
- Installation is carried out at the minimum environmental cost, and sympathetically with existing landmarks.
- Networks replace alternative mediums that did (or would) consume significant resources for less overall impact.
- The digital displays used are only as large and bright as needed and use the lowest-power appropriate technology.
- Power usage is optimised, by powering down during periods of limited use or adjusting brightness to specific times.
- Computing power has been kept to a minimum; computers generate less heat, need less cooling and last longer.
- The longest-lifetime components have been selected, ensuring that systems do not need to be replaced regularly.
- The amount of technology has been minimised, [with] less equipment consuming less and delivering greater long-term reliability.
- Systems are regularly maintained, ensuring continued operating efficiency, and as [far as] possible parts are recycled.
- Suppliers have provided statements on their environmental credentials and the sustainability of their products.
- All media content is generated and distributed with the minimum environmental impact.
- The medium is used regularly and effectively to promote public awareness of green issues.
With the UK launch taking place on 5 May at Screen Media Expo Europe in London, GreenScreen will then debut in the U.S. at a 22 June New York event held in partnership with the recently-formed Digital Screenmedia Association.
www.digitalscreenmedia.org
www.digitalview.com
www.thescreen.org
Share this article with others
Post to del.icio.us
Printed from http://www.screens.tv/article/111026/Go_green_to_fight_off_critics%2C_industry_body_urges.html
Comment on this article
Skip to comments
We encourage users to analyse, comment on and even challenge Screens.tv's articles, including the one above - 'Go green to fight off critics, industry body urges'
User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site.
Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.