Motorcycle dealer network shows manufacturer content
A new digital out-of-home network in U.S. motorcycle dealerships is the brainchild of the man behind Blockbuster TV along with two alumni of a major Madison Avenue agency.
The Moto TV network comes from point-of-sale TV firm Agency 225, co-founded by Gary Halpin – who launched Blockbuster TV in 900 branches of the video-store chain in 1991 and saw it grow to 6000 locations – along with J. Walter Thompson veterans Chris Mosera and Scott Adkins. All three are bike enthusiasts.
A spokesperson for Park Media, which is providing digital-signage software for the project, said: “We started to roll out in April, and are taking our time to get it right for dealers. We expect to be at 150 by year’s end, and then [add] 250-500 annually after that.”
The network will let dealers choose video spots appropriate to the products and services they offer, and customise their own schedule. The video content is funded by manufacturers.
mototvnetwork.com
www.parkmedia.tv
Share this article with others
Post to del.icio.us
Printed from http://www.screens.tv/article/111033/Motorcycle_dealer_network_shows_manufacturer_content.html
Comment on this article
Skip to comments
We encourage users to analyse, comment on and even challenge Screens.tv's articles, including the one above - 'Motorcycle dealer network shows manufacturer content'
User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site.
Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.