Digital billboard reminds drivers of Gulf eco-disaster
A U.S. out-of-home media owner is running a campaign on its own digital billboards to raise awareness of the catastrophic oil leak in the Gulf of Mexico.
“The creative was designed to convey the sadness of the oil spill, not take sides against or for the oil companies or any environmental/animal rights group,” said Adams Outdoor Advertising of its ad.
Depicting two stylised shrimp and a black brushstroke resembling an oil slick, it is expected to run indefinitely on Adams’s digital billboards at Beaufort, Charleston and Charlotte in South Carolina.
Some experts are concerned that oil from the damaged BP well in the Gulf could reach South Carolina’s coastline.
“There’s no client or anything,” Adams’s regional art director Todd Turner was quoted as saying. “There’s no goal other than just to get people talking about some of these issues.”
www.adamsoutdoor.com
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