DC Metro drops DOOH plan as ad sales plunge
The Metrorail rapid-transit system in Washington, DC, has called off plans to build a digital out-of-home screen network in its stations because of an expected sharp drop in advertising revenue.
The Metro Channel, which would have shown weather and transport information as well as ads on up to 11 screens in each station, was announced in early 2008, and remained a live project as recently as last autumn.
It was thought that it could be rolled out as early as this year.
But Metro management have postponed it indefinitely after projections suggested that the organisation’s annual advertising revenue would shrink from $40m to $8m as a result of brands’ spending cutbacks.
CBS Outdoor is the sales agency for Washington Metro advertising.
www.cbsoutdoor.com
Share this article with others
Post to del.icio.us
Printed from http://www.screens.tv/article/111049/DC_Metro_drops_DOOH_plan_as_ad_sales_plunge.html
Comment on this article
Skip to comments
We encourage users to analyse, comment on and even challenge Screens.tv's articles, including the one above - 'DC Metro drops DOOH plan as ad sales plunge'
User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site.
Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.