Coral TV to reach 1650 bookmakers; could go mobile
The Coral betting-shop chain in Britain is rolling out the Coral TV channel to its full estate of about 1650 outlets.
The company, facing increased competition from online bookmakers and needing to differentiate itself from rivals after a change in British rules means betting-shop chains are no longer limited in size, also hopes to encourage customers to stay longer in its branches.
Coral TV was launched in March and will be extended to all branches in the chain during the World Cup season.
Rival bookmaker William Hill started showing its own content in its outlets last autumn.
Coral’s channel will offer specially-made sports commentary, produced at a purpose-built studio, complemented by major events from Sky Sports and horse racing from Turf TV.
The firm, part of Gala Coral Group, is also considering ways that the content can be repurposed for online and mobile.
Branding agency Dave helped design Coral TV.
www.dave.biz
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