Multi-user touchscreen greets delegates at ad festival
Many of the world’s top advertising executives will be using an interactive touchscreen developed by one of the biggest agencies at the Cannes Lions International Advertising Festival in the south of France this week.
Schematic, part of the WPP group, has upgraded the 12x5-foot “touch wall” it premiered at last year’s event to showcase the branding possibilities of the medium while also acting as an information hub for festival delegates.
As well as showing the programme of events, 3D maps and local information, it reads visitors’ badges using RFID and provides each with a personal workspace. Multiple simultaneous users are supported by the system, based largely on Microsoft technology.
Schematic will also be using the touch wall to demonstrate branding applications for Nokia and Dell, with audio by Man Made Music.
“In an era of extreme audience fragmentation, the digital out-of-home category stands out as one of the few platforms that can reach a truly mass audience in a meaningful way,” said Trevor Kaufman, CEO of Schematic.
www.manmademusic.com
www.schematic.com
Share this article with others
Post to del.icio.us
Printed from http://www.screens.tv/article/111057/Multi-user_touchscreen_greets_delegates_at_ad_festival.html
Comment on this article
Skip to comments
We encourage users to analyse, comment on and even challenge Screens.tv's articles, including the one above - 'Multi-user touchscreen greets delegates at ad festival'
User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site.
Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.