Ads for media brands take top prizes at Cannes
A huge cube of screens and an interactive magazine promotion took top prizes in the digital outdoor category at the Cannes Lions International Advertising Festival today.
Gold medals went to BBDO New York for its digital cube promoting the HBO TV channel (pictured top) and to AlmapBBDO São Paulo for its interactive screen produced for Billboard magazine (pictured middle), which showed stylised images of musicians depicting their artistic influences and then encouraged users to create similar images of themselves.
The silver medal was won by Wieden+Kennedy of New York for an interactive-storefront campaign promoting ESPN (pictured bottom), and the bronze by Dentsu Japan for a Toto campaign.
Also shortlisted were Ogilvy Singapore for Nike work, and Amsterdam agency N=5 for a government aggression-awareness campaign.
Perhaps tellingly, three of the six agencies shortlisted in the digital outdoor category were there for work done on campaigns for media brands.
www.almapbbdo.com.br
www.bbdo.com
www.canneslions.com
www.dentsu.com
www.nis5.nl
www.ogilvy.com
www.wk.com
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