Auctioneer’s screens move around the country
A digital-signage network for equine auctioneer Fasig-Tipton has been designed for easy portability as its operations move from site to site.
Fasig-Tipton, which has been selling thoroughbred horses for more than a century, has a square-mile auction facility which it transports to 13 annual sales across the U.S.
That facility now has 65 LCD screens showing horse demonstrations, racing and marketing videos, as well as six kiosks giving information on individual horses. Some content is pre-recorded and some live.
“Before the new digital-signage network, we used banks of TVs set up with DVD players showing pre-recorded horse performances, but all of this can now be presented in real time, in high definition,” said Max Hodge, director of client services for Fasig-Tipton.
The displays are located in public spaces including the sales pavilion, dining area and bar.
Hammond Communications Group built the network, using two servers and more than 20 media players, Scala software, LG displays ranging from 26 to 55 inches, and Sony cameras for live feeds. Equipment was mounted in mobile racks for easy transportation and setting up.
www.hammondcg.com
www.lg.com
www.scala.com
www.sony.com
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