Pharmacy puts screens in care homes for elderly
A Canadian pharmacy is using digital signage to communicate with more than 10,000 elderly customers in care and retirement homes.
Classic Care Pharmacy in Ontario supplies medication and advice to 13,000 senior citizens in 170 long-term care homes and retirement residences.
It is now placing screens in those homes, powered by the ScreenScape system, to provide health-related information.
“We pride ourselves in maintaining a 99.98 percent accuracy rate of the delivery of medication to our residents. On-site media helps us to deliver on our commitment to care,” said the firm’s Josh Cole.
Classic Care will be able to target messaging to individual facilities, or disseminate it over the whole network.
ScreenScape president and CEO Kevin Dwyer said: “ScreenScape’s community-based approach offers an economic model for Classic Care Pharmacy that just wasn’t possible with the broadcast techniques used by conventional digital-signage vendors.”
screenscape.net
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