Convention centre mixes visitor info with advertising
Most convention centres with digital signage limit it to way-finding and visitor information, but Singapore Expo is selling ads too.
The facility has installed one of Litefast’s transparent, cylindrical 360-degree displays in a foyer, and is selling advertising slots on it – currently to restaurants at the convention centre and to Coca-Cola for Coke Zero – as well as providing information.
The Magic LED display, provided by local Litefast distributor Helios Management, gives a quasi-holographic appearance to 2D content. Manufactured by Germany’s Kinoton, it was first shown in the region at BroadcastAsia 2010, an event held last month at Singapore Expo.
www.kinoton.com
www.litefast-display.com
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