CBS Outdoor to showcase digital ads for Olympics
CBS Outdoor in the UK will be highlighting its digital out-of-home properties through a deal with organisers of the 2012 London Olympics.
It is to be exclusive provider of outdoor advertising space to the London Organising Committee of the Olympic Games and Paralympic Games (Locog) for the next two years.
It is expected to provide space across its UK estate for campaigns including the launch of Locog’s volunteering programme this year and the beginning of ticket sales for the Olympics next spring.
CBS Outdoor’s properties – both digital and non-digital – include the London Underground and Westfield malls as well as buses, trams and trains.
“Our partnership with London 2012 uses all our different site types on both our traditional and digital advertising estates and will enable us to showcase the value of our media to current and prospective clients,” said CBS Outdoor’s MD Mike Moran.
It is understood that like most service providers benefiting from such a high-profile link with the games, CBS Outdoor will provide space for free in return for identification as a supporter of the event.
Locog’s ad agency McCann-Erickson, for example, is believed to be providing services worth around £10m ($15.2m) in a similar deal.
www.cbsoutdoor.co.uk
www.mccann-erickson.co.uk
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