09 July, 2010 09:58
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“Mobile billboard” will combine screen, vehicle wrap
A technology firm and a marketing specialist have teamed up to create networks of branded vehicles across the U.S. and Canada.
AdHitch and Sweat Equity Marketing will launch their “mobile billboard” unit in Salt Lake City and Park City – the Utah base of Sweat Equity – in August.
They hope to outfit taxis and fleet vehicles to carry promotional messages, not only through a 40x28-inch exterior screen but also with wraps, in-vehicle video, printed material, SMS, and sampling opportunities.
www.adhitch.com
www.sweateqmarketing.com
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