Muzak keeps it simple with $55/month digital signage
Muzak is the latest digital-signage vendor to explicitly target less complex installations with a simple, template-based system.
The firm – a byword for innocuous background music in stores, elevators and other public settings – first entered the digital out-of-home market in 2008, promising “simple, turnkey packages” under its new Visual Solutions brand.
Now it is offering the Encompass DS system, which includes solid-state video hardware based on partner BrightSign’s HD210 player – weighing less than 600g and with a maximum dimension of less than 7in – and software from Scala.
Managed via the Internet, the system comes with templates and 1000 content feeds covering news, weather and fashion from sources including The New York Times and People magazine. Pricing for Encompass DS starts at $55 per month.
“We’ve closely evaluated the digital-signage market for several years, paying specific attention to the market’s wide range of [users],” said Christopher Williams, executive VP at Muzak Media.
“While the very sophisticated solutions get the most attention, we felt that a simpler, more elegant solution was missing,” he said.
Muzak also provides Muzak TV, its own channel aimed at subscribers such as retailers and bars.
www.brightsign.biz
www.muzak.com
www.scala.com
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