PRN adds MTV content to retail screen networks
Premier Retail Networks (PRN) in the U.S. is introducing content from MTV’s music and pop-culture TV channel VH1.
It will show material including music videos, news and original programming customised for PRN on its Checkout TV and TV Wall networks.
“VH1’s vibrant music and lifestyle programming resonates very well with the core demographics of [the networks],” said Jonathan Rosen, PRN’s VP of content strategy and development.
The Checkout TV network is installed in a range of U.S. supermarkets including Albertsons, Pathmark, ShopRite and Wal-Mart, while the TV Wall network – now in its 15th year – runs on retailers’ demonstration TV sets.
Together, the two networks deliver around 155m viewers each month in some 4330 stores.
www.prn.com
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