China TransInfo adds more taxis
China TransInfo Technology appears to be moving beyond the major east-coast cities to bolster its claims of market leadership, and has signed the first commercial contract for taxi-screen advertisements in the northern Chinese city of Urumqi.
The contract covers 4000 vehicles and is worth RMB2.35m ($330,000) in the coming year to February 2009.
Urumqi, with a population of more than 2m, is the capital city of Xinjiang Urgur Autonomous Region, near China's borders with Mongolia and Kazakhstan.
Earlier, China TransInfo had already secured exclusive rights with the Urumqi Department of Transportation to operate its in-taxi GPS media platform, as well as advertising rights for about 7000 taxis in Urumqi over 15 years.
China TransInfo, through its subsidiary Beijing PKU ChinaFront High Technology, claims to be the largest integrated transportation-information company in China. Peking University, Beijing, currently owns five percent of Beijing PKU ChinaFront High Technology, giving the company access to the University's GeoGIS Research Laboratory, including 30 doctoral researchers.
Share this article with others
Post to del.icio.us
Printed from http://www.screens.tv/article/11108/China_TransInfo_adds_more_taxis.html
Comment on this article
Skip to comments
We encourage users to analyse, comment on and even challenge Screens.tv's articles, including the one above - 'China TransInfo adds more taxis'
User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site.
Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.