Incubator helps DOOH startup find investment
A British startup working on out-of-home interactive technology has won £250,000 ($380,000) first-round funding after participating in an incubator programme.
ScreenReach, which is developing an XML-based technology to allow mobile phones to control content on screens ranging from TVs and PCs to billboards and kiosks, joined the first 13-week session of The Difference Engine.
The firm says its technology, ReachXML, will allow “a single person or many thousands to interact in a variety of ways with content including games, instant-purchasing posters, quizzes, polls, interactive media tours [and] real-time voting”.
It supports interaction through means such as motion, user location, keypad controls, and a virtual joystick.
ScreenReach’s founder, Paul Rawlings, says that it is now in talks with potential users of the technology.
The Difference Engine is a startup incubator, similar to TechStars in the U.S., which provides seed funding of £20,000 ($30,000) in exchange for an eight percent equity stake, and access to mentorship through 13 intensive weeks.
The first programme was based in Middlesbrough and the second will be in Sunderland, also in northeastern England, but startups from any location can apply to join.
Its creator believes that being away from London and other large business centres allows Difference Engine participants to concentrate on their projects without distraction.
www.screenreach.com
thedifferenceengine.eu
Share this article with others
Post to del.icio.us
Printed from http://www.screens.tv/article/111080/Incubator_helps_DOOH_startup_find_investment.html
Comment on this article
Skip to comments
We encourage users to analyse, comment on and even challenge Screens.tv's articles, including the one above - 'Incubator helps DOOH startup find investment'
User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site.
Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.