Bank co-ops use DOOH network to fight off rivals
Banking co-operatives in Poland are seeking a competitive edge from digital signage as larger rivals encroach on their markets.
The country’s three co-operative banking associations, representing more than 580 branches across Poland, have launched a network called BSTV carrying content including news and weather as well as banking information such as foreign-exchange rates. Some programming is shown across the entire network while other material is localised.
“We needed a solution that was cost-effective, yet innovative enough to grab our clients’ attention and clearly communicate the benefits of working with us versus the larger banks,” said Jacek Marmulewicz, a representative of the co-operative financial institutions.
To date, 22 bank branches have deployed the network, with four screens each.
It was developed and will be managed by Scala partner DDS Poland, which has also built networks for Alior Bank and Bank Zachodni WBK.
www.ddspoland.com
www.scala.com
Share this article with others
Post to del.icio.us
Printed from http://www.screens.tv/article/111084/Bank_co-ops_use_DOOH_network_to_fight_off_rivals.html
Comment on this article
Skip to comments
We encourage users to analyse, comment on and even challenge Screens.tv's articles, including the one above - 'Bank co-ops use DOOH network to fight off rivals'
User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site.
Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.