School shop managers can show only the ads they like
Managers of retail outlets in Quebec schools are hoping that in-store screens will reach customers when the Web can’t.
Local firm Mirada Media’s network for the Coopsco co-operative, which runs shops in French-speaking schools and universities in the province, will be used both by the co-op’s central marketing team and by individual retailers.
The marketing department will supply new ad campaigns in Flash format each week, but store managers will decide which ones to use on the LCD screens, and update their displays accordingly via a Web-based content-management system. They will also be able to create their own content using templates.
Coopsco hopes that the digital-signage network will enable it to push messaging to its customers promptly when needed, rather than waiting for them to visit its Website.
Run by the Federation Quebecoise des Cooperatives en Milieu Scolaire (FQCMS), it comprises 60 co-operatives with more than 100 shops and cafeterias. Their retail sites sell goods such as school supplies, books, and clothing.
The network is driven by a customised version of Mirada’s ChannelView system.
www.miradamedia.com
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