30 July, 2010 14:13
Post to del.icio.us
Mumbai hotel bombards guests with advertising
Digital screens are a key part of an ambitious makeover at the Sahara Star hotel in Mumbai, where outdoor specialist Katha Mediatix plans to turn every major public space into an advertising opportunity.
The company – the out-of-home division of Mumbai’s Katha Group – is to install a range of digital and non-digital media including a wall wrap covering the entire dome of the hotel, scrollers in the lobby, backlit flex, unipoles, and LCD displays in the restaurants and swimming pool area.
The 223-room hotel is located near Mumbai’s airport.
www.kathagroup.com
Share this article with others
Post to del.icio.us
Printed from http://www.screens.tv/article/111095/Mumbai_hotel_bombards_guests_with_advertising.html
Comment on this article
Skip to comments
We encourage users to analyse, comment on and even challenge Screens.tv's articles, including the one above - 'Mumbai hotel bombards guests with advertising'
User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site.
Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.