Wired launches DOOH campaign
Digital out-of-home is now officially cool, futuristic, and clever – Wired magazine in the UK is using the medium to attract new readers.
The bible of the iCrowd next week begins running a campaign, dubbed Brain Food, seeking to drive consumers to its Website.
The month-long campaign, created for the Condé Nast magazine by Hurrell MoseleyDawson & Grimmer (HMDG), will display a different enticing fact each day, using JCDecaux’s Transvision screens and digital six-sheets at railway stations across the UK as well as its roadside PrimeTime screens in London.
It is hoped that it will strengthen the brand’s connection with existing readers of the magazine as well as recruiting new ones.
hmdg.com
www.jcdecaux.co.uk
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