Indian market spurs software developers
The burgeoning screen-media industry in India is not only allowing a spate of network operators to emerge, but is also creating a market for locally-produced digital-signage software.
Latest on the bandwagon is New Delhi-based Infoserve India with its Neo Xtreme suite.
Six months since launch, Infoserve has already started working with a Starwood Hotels and Resorts property in central Delhi.
Sharing details with SCREENS.tv, Infoserve’s manager Shankar Sinha said: “We have deployed our digital-signage network in Le Méridien New Delhi, where we are controlling all their LCD screens using our system – for around 25 screens.”
To date, Infoserve has been focusing on the hospitality sector, although retail, education and transport are also among its target markets.
Within hospitality, it is providing technology that supports customer-facing systems such as information channels, displays of each day's functions, elevator-area displays, interactive restaurant menus and foreign-exchange-rate displays, and is also providing other revenue streams for hotels.
“If a hotel has cable-distribution hardware, it may also be possible to distribute all digital-signage content to a cable channel on each guest-room TV — an information channel for hotel guests providing information to each guest room about the in-house amenities, local business, special offers and so on. So we are looking at interacting and communicating with hotel guests in every possible way,” said Sinha.
Network partnerships
Infoserve is also eyeing partnerships with out-of-home TV companies.
“As the network of displays for out-of-home TV companies grows, there arises a need to manage these screen system deployed over a big geographical area like the Indian subcontinent,” said Sinha.
“In India, we are yet to see widespread acceptance of digital-signage technology but steps are being taken in the correct direction. I think the digital-signage market will mature over the next five years,” he added.
Neo Xtreme includes Neo Player — a Linux-based multimedia rendering package — as well as a management tool, Neo SCMS, with three main components: User Interface, File Server and Database Server.
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