Neo to help Avanti add more malls; ponders U.S., Asia
Avanti Screenmedia's malls business in the UK will continue to be operated under the Avanti umbrella following today's tie-up with retail specialist Neo Media, but Neo will bring its expertise in adding new shopping centres to the network.
“We will keep [the business] in Avanti and further develop it by acquiring new...locations,” Neo MD Christian Vaglio-Giors told SCREENS.tv.
“We have seen a solid growth in [mall] revenue...by not only focusing on national clients but also local ones,” Vaglio-Giors added.
Neo is likely to continue its international expansion, he indicated, saying that the U.S. and China are “very hot topics” for the Swiss firm.
Avanti earlier today revealed a deal with Neo which will see the two companies working together and could lead to the latter firm taking a significant minority stake in Avanti.
www.avanti-screenmedia.co.uk
www.neoadvertising.com
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