Concierge channel reaches India’s executives at work
Indian digital-signage specialist SureWaves has partnered with Les Concierges to produce a “workspace channel” aimed at employees in the major corporates that the concierge and personal-assistance firm serves.
SureWaves’ chief marketing officer Tushar Vyas told SCREENS.tv: “This alliance has given us an entry into work sites where Les Concierges is already present. For Les Concierges, it's an extension of their concierge and personal-assistance services.”
The audience will consist of brand-conscious, technology-savvy, affluent decision-makers, according to Vyas. Screens are already deployed at more than 100 Indian sites belonging to companies such as Accenture, Aditya Birla Group, Dell, GMR, IBM, KPMG, Sasken, Synopsis, Tech Mahindra, Tata Motors and Wipro.
According to Vyas, Les Concierges Live currently delivers a daily audience of more than 100,000 professionals predominantly in IT-oriented companies, a figure that is set to rise to 600,000 in the coming months.
SureWaves is handling all content – some outsourced, some produced in-house – as well as commercial arrangements with advertisers. There are eight content feeds for different cities, including localised news, information on events, and film reviews.
For its part, Les Concierges is producing a series of events such as inter-office sports and music contests that will feature prominently on the Les Concierges channel.
www.surewaves.com
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