Dubai monorail screens will reach visitors to new island
Marubeni Corporation has commissioned Adventure Digital – a Dubai-based digital-signage firm and part of the Adventure Advertising Group – to install a range of screen media at the new Palm Jumeirah monorail stations in Dubai.
Marubeni, the Japanese parent of Sanyo, is the main contractor for the monorail project.
The monorail – which will be the first of its kind in the Middle East when it opens next spring – will connect the Palm Jumeirah complex to the mainland, using an extension of the Red Line on the Dubai Metro.
The Palm Jumeirah complex is the smallest – and first to open – of three artificial islands in the Palm Island chain which, when completed, will increase Dubai’s effective shoreline by an astonishing 520km.
Located by the Jumeirah coastal area of Dubai, the Palm Jumeirah is in the shape of a palm tree, with 17 fronds and a surrounding crescent island that forms an 11km breakwater. The crown of the complex is connected to the mainland by a 300m bridge and the crescent is connected to the top of the palm by an undersea tunnel, in which the 5.25km monorail is being constructed.
Plans call for a total of 24 screens, all of them 52-inch LCD units, to be installed at the four main monorail stations (Atlantis, Trump Tower, Retail Plaza and Gateway Towers) on the Palm Jumeirah complex. They will be linked into a network running through the monorail tunnels.
Sharp is supplying the screens and electronics hardware for the digital-signage project, which will be installed early next year, when construction of the $590m monorail has been completed.
Plans call for the monorail stations to open in April of 2009, at which stage it will carry an estimated 40,000 passengers a day.
Girish Mehta, Adventure Digital’s managing director, said: “The remarkable size of the screen and the excellent high-resolution graphics make the screens an ideal medium for displaying arrival and departure timings, as well as for carrying various social and community messages.”
He added that this will allow the screens to act as an easy-to-read and simple-to-understand channel to reach commuters in the station environment.
The digital-signage content will be administered by the Dubai Monorail Authority.
www.adventureuae.com
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