JCDecaux plans interactive screens in Dubai airport
JCDecaux plans a significant digital-signage presence at Dubai International Airport, where its local subsidiary JCDecaux Dicon recently won exclusive ten-year advertising rights.
Chairman and co-chief executive Jean-Charles Decaux said: “We will install innovative products with a strong digital and interactive component that will make Dubai International a benchmark for the industry.”
The airport (pictured) will see 40m passengers pass through this year, but that figure should increase to 60m by 2012 and eventually to 75m annually as expansion continues.
JCDecaux Dicon is 75 percent owned by the French-headquartered firm, with a 25 stake held by local company Dicon.
Among the most high-profile rollouts from JCDecaux this year was the extensive screen network at Heathrow Terminal 5.
www.jcdecaux.com
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