12 November, 2008 19:27
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EnQii enlists Zoom for Asian metrics
Zoom Digital is to provide metrics and analysis services for users of the EnQii digital-signage platform across Asia.
The company is working with EnQii’s retail and mall clients to customise the metrics that it offers to their requirements.
Its figures are compatible with the metrics guidelines recently issued by the Out-of-Home Video Advertising Bureau (OVAB) in the U.S., Zoom says.
www.enqii.com
www.ovab.org
www.zoom-digital.net
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