Moscow metro goes all-digital
Olympus, the media agency in charge of advertising on public transport in Moscow, plans to replace all paper posters, LED screens and other older advertising media with a new generation of plasma screens.
The agency is staging an exhibition at the Eksposentre in Moscow – Advertising 2008 – at which it hopes to tell Muscovites about its plans, and explain how the plasma screens can generate extra revenue and help keep ticket prices down.
The new screens will join an existing 5000-strong network (pictured) of informational displays on the metro.
According to Albert Tepliskiy, head of commercial operations with Olympus, the need to upgrade was urgent and the decision to go with plasma was taken because of the ease of rolling out double-sided display units.
The plasma screens, he said, are placed on red and dark-blue columns, and are visible even at peak travel times.
Olympus is also working on replacing the static content currently used on metro advertising with new animated content.
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