Txt 2 b top 4 ntwrks
Nearly half of all new digital-signage displays will use SMS text messaging for interactivity by 2012, according to researcher MultiMedia Intelligence.
The researcher says the simplicity of SMS and the high ownership levels of mobile phones in most markets will make it more attractive to network operators than other interactive channels, although Bluetooth, RFID and Wi-Fi “will also find significant penetration”.
The SMS revolution has already begun, figures from MultiMedia Intelligence suggest: just five percent of new rollouts employed SMS in 2007, but this year the figure is shooting up to around 15 percent.
By 2012, 40 percent of newly-installed digital-signage screens will be SMS-enabled.
Text messaging to digital signage has achieved a high profile through innovative installations such as the Times Square billboard displaying messages from Barack Obama’s supporters during the closing hours of the U.S. Presidential race (pictured).
“Wireless is the operative word for how digital displays engage customers,” said Rick Sizemore, chief strategist for the research firm. “Implementing SMS interactivity is a path that opens new revenue streams and will bring back one-to-one marketing.”
www.multimediaintelligence.com
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