Daktronics: orders for digital billboards plummet
Electronic sign maker Daktronics has warned of a steep fall in demand for digital billboards.
In the second quarter ending on 31 October, overall orders were up 20 percent year-on-year but orders for digital billboards were down 35 percent, Daktronics said.
The U.S. company recorded net income of $12.2m from net sales of $169.7m during the quarter.
Jim Morgan, president and CEO of Daktronics, said a major billboard customer was planning to scale back its digital rollouts during 2009 – believed to be Lamar Advertising, which will install just 100 digital units (pictured) next year, against 400 in 2008.
Daktronics’ other customers include Clear Channel Outdoor.
www.daktronics.com
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