Times Square billboard firms turn to wind power
Digital billboards in New York’s Times Square area are going green, with Coca-Cola the latest to convert to wind power.
The Coke sign (pictured) moved from standard electricity supply to the supposedly more eco-friendly method of generation on New Year’s Eve. The company used the occasion to debut a campaign promoting its recycling of aluminium cans and plastic bottles.
Converting the Daktronics-built sign to wind power is said to have the same effect per year as switching 38 households to the alternative method of supply.
And another 30-odd operators of digital billboards in the area are following suit, through an arrangement with electricity supplier Con Ed.
Meanwhile, Coca-Cola’s rival PepsiCo also sought to draw attention to itself in Times Square on New Year’s Eve through a stunt allowing members of the public to upload photos and messages to the ABC Super Sign on 44th Street.
www.daktronics.com
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