LocaModa doesn’t play in Peoria
Southern California, Boston and New York are the U.S. urban areas most keen on interacting with digital signage, according to LocaModa.
The three areas each accounted for nearly 18 percent of mobile-phone plays in a December 2008 branded campaign using LocaModa’s interactive word game Jumbli. Chicago came a distant fourth.
The game, pictured in New York’s Times Square, is displayed on digital signage and played via mobile phone, Facebook or a dedicated Website.
It may also reach many more users than the raw total of plays – totalling some 300,000 – suggests: “Anecdotally, we saw an average of 1:5 ratio of friends helping ‘the guy with the phone’ interact with the game. It’s the out-of-home equivalent of impressions versus click-through rate,” said Steve King, LocaModa’s sales VP.
LocaModa is this week showing a new version of its text-messaging-to-digital-signage system Wiffiti, due to be launched early next month, at Digital Signage Expo in Las Vegas.
www.locamoda.com
Share this article with others
Post to del.icio.us
Printed from http://www.screens.tv/article/11605/LocaModa_doesn%E2%80%99t_play_in_Peoria.html
Comment on this article
Skip to comments
We encourage users to analyse, comment on and even challenge Screens.tv's articles, including the one above - 'LocaModa doesn’t play in Peoria'
User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site.
Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.