Plasma “will be back to rival LCD”
While plasma displays have lately been eclipsed by LCDs for digital signage, they could soon rebound, according to researcher DisplaySearch.
DisplaySearch’s report on public displays for the first quarter of 2009, which covers shipments of flat-panel displays larger than 26 inches for commercial out-of-home applications, says total shipments of all technologies were up two percent year-on-year but down ten percent on the previous quarter.
According to DisplaySearch, this showed “that this market may not be completely impervious to the effects of the global recession” – but the researcher added that it is “still healthy”, observing that the quarter-on-quarter decline was largely down to a decline in shipments of plasma units.
By contrast, shipments of LCD public displays grew three percent on the previous quarter and 67 percent on the same period a year ago, it said – and even slowing plasma sales were due to “production transitions...rather than falling demand”.
“Plasma-based technologies were unable to take advantage of their price/size advantage in 50-inch-plus sizes,” said DisplaySearch VP Chris Connery.
However, DisplaySearch is far from writing off plasma. It believes that increasing production capacity for plasma displays will improve cost efficiency and allow plasma not only to challenge LCD once again, but even to stand as an alternative to out-of-home technologies such as LED and rear and front projection.
Factories for larger LCD and plasma units coming into operation this year and in 2010 will be geared more toward out-of-home displays than domestic TVs, DisplaySearch added.
www.displaysearch.com
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