Adcentricity to offer bespoke audience research
Adcentricity is enlisting research firm Peoplecount to provide audience data to advertisers that use its aggregation service.
Peoplecount will employ techniques including one-to-one consumer interviews to assess the impact of campaigns bought through Adcentricity.
Branded as Research Lite, the programme will be available in packages costing from $4200 to $50,000, depending on the level of detail required.
Topics covered can include audience demographics, intent to buy or recommend, and recollection of the advertising message. Peoplecount can also report on sales lift, compare performance in different markets, and verify audience numbers and dwell time.
Adcentricity, with offices in New York, Chicago and Toronto, represents more than 80 North American digital out-of-home networks with 150,000 screens and 175m monthly impressions in sectors including retail, leisure, transportation and healthcare.
www.adcentricity.com
www.peoplecount.biz
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