FT to use Amscreen for London promotions
Amscreen in the UK has signed another high-profile newspaper brand to use its digital-signage units for sales promotion.
The Financial Times will deploy Amscreen’s digital-signage systems at FT-branded newspaper stands across London.
Content on the FT-funded network will promote the newspaper’s print product, echoing an earlier Amscreen installation for two other British national newspapers, The Guardian and its sister title The Observer.
In that rollout earlier this year, Amscreen units were installed in 25 independent retailers in university cities.
And the technology on which Amscreen’s “close-proximity signage” systems are based was also used by the London Evening Standard and regional newspaper publisher Newsquest.
Those firms were customers of the promotional screen system’s original developer, Comtech M2M, which was later acquired by Amscreen’s owner Sir Alan Sugar and became the core of Amscreen.
www.amscreen.co.uk
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