Clear Channel, VMG still building UK mall network
Clear Channel Outdoor and VMG Global are continuing to roll out screens to British malls.
The pair now have 120 displays in a dozen shopping centres across the UK, which they say is the nation’s largest network of digital screens in malls – although that is a fraction of the size that it might have been had VMG Global’s predecessor, Vision Media Group, not gone into administration last summer. VMG had hoped to reach 527 screens in 57 malls at some point during 2009.
Clear Channel Outdoor has been selling advertising on the network since 2008, first for Vision Media Group and now for VMG Global.
The most recent major installation is at The Trafford Centre in Manchester, where 23 screens have been deployed to kick off a ten-year contract. There are also new screens at other sites including Telford Shopping Centre and the Frenchgate mall in Doncaster.
The 65-inch portrait-format displays, located at pedestrian intersections, all feature a map and interactive store guide.
Advertisers include American Express, Johnson & Johnson, Kellogg’s, Lloyds TSB, Unilever, Vodafone, and the British government’s Central Office of Information. Clear Channel, which also sells non-digital six-sheets in UK malls, says the network has attracted some advertisers new to shopping centres.
www.clearchanneloutdoor.co.uk
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