02 February, 2010 21:09
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French mall screens highlight Haiti aid appeal
France’s Futuramedia hopes to reach nearly 18m shoppers with a film raising money for relief in Haiti.
The firm’s founder, Guy Taieb, has donated airtime on 1200 digital-signage screens in shopping centres across France.
The film, produced by agency Excel, supports the work of charity Handicap International, which is providing medical aid to Haitians injured in the earthquake of 12 January.
www.futuramedia.fr
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