Liverpool gets screens as UK football network swells
Liverpool Football Club’s Anfield stadium is getting concourse screens for the first time as part of an expansion of Sports Revolution’s British football network.
The rollout follows Sports Revolution’s acquisition of the assets of Sports TV, which ran screens at 45 English football clubs. The company says it is investing £2m ($3.1m) in developing the network.
At Liverpool, 200 42-inch displays in the concourse will deliver advertising and sports-related content to fans attending the 45,000-seater stadium on match days. With most viewing expected before the match and during the half-time break, content includes news, statistics and live scores supplied by the Press Association, Britain’s national news agency.
Other sites such as Sheffield United’s Bramall Lane Stadium will be upgraded to HDTV, while West Bromwich Albion’s The Hawthorns has joined the Sports Revolution network from a competitor, believed to be Match Day Media
The enlarged network makes Sports Revolution “the largest provider of match-day content”, according to the company. But individual networks are custom-designed for each football club.
“Many business models have failed in this area before, so we have focused on delivering a service that is club- and fan-focused,” said Sports Revolution commercial director Vange Kourentis.
Added Ian Ayre, commercial director at Liverpool: “For us, the most important thing is to offer a TV service that enhances the match-day experience. We want it to add value for the fans, not only for the club commercially. The old model for this type of network tended to be a one-size-fits-all system, not sufficiently tailored to a particular club.”
Sports Revolution – majority-owned through his Investors in Media vehicle by Chris Ingram, founder of the media buying and planning agency CIA – has exclusive media rights to 72 football clubs in the UK, including 16 in the Premier League.
As well as concourse TV, it operates digital perimeter boards and jumbo screens visible from stadium seating, and sells non-digital six-sheet and A3 poster sites.
Match Day Media
www.sportsrevolution.co.uk
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