Latest Turkish deals include 2000 bank screens
Swedish digital-signage software company DISE Display Evolution and its Turkish reseller Pronova have signed multiple contracts covering thousands of screens at locations across Turkey.
They are the latest big installations in a Turkish screen-media market which is unofficially estimated to be worth around $4m annually, and expected to rise rapidly toward $40m in 2010.
Other recent developments in Turkey include DeMeedya's expansion of its Pharmacy Channel network, Digiboard's presence in airports and shopping malls, and a dedicated digital-signage area last year at MarketingIST, the largest marketing trade fair in the country.
In the case of Turkish bank Isbank, the DISE deal incorporates 2000 screens, including a number of ATMs where ad content is used as a screen-saver, and Internet banking stations known as Netmatiks.
Also with DISE, mobile-phone operator Turkcell is looking to equip 1600 screens at 1200 locations, and household-appliance manufacturer Arcelik is set to install an in-store network using DISE technology.
Volkan Tekin, head of Pronova, told SCREENS.tv that his company originally developed digital-signage software, but moved into content creation and distribution when it discovered the DISE platform, and subsequently became a reseller.
Thanks to growth in the nascent Turkish market, Tekin expects to double his digital-signage sales this year.
Many of DISE's installations have historically been in the Nordic region -- for example, the network for telco Telia (pictured).
But according to Tobias Ekmark, sales and marketing manager for DISE Display Evolution, the Swedish company is looking to expand to further territories, with recruiting experienced resellers a priority.
DISE currently has around 20 resellers worldwide.
www.displayevolution.com (DISE)
www.pronova.com.tr
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Posted 17/02/08 14:08 by Cengiz TEKIN
AFFERİMMM.