Ireland’s Meteor puts digital signage in store windows
Irish mobile-phone operator Meteor has installed in-window digital signage across its retail estate.
The firm is running advertising 24 hours a day in the windows of all 39 of its stores in the Republic of Ireland.
Each outlet has two 47-inch Sony Professional LCD screens.
Meteor sales director Garry Doyle said the system “allows us to play animated advertisements on a loop 24 hours a day, advertising our latest phones and offers, and gives us a flexibility to change our displays at very short notice, to advertise different offers in different stores and to react to any change in the market place quickly”.
www.sony.com/professional
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