Disney goes DOOH at revamped sports park
The sports park at Walt Disney World Resort in Florida has relaunched with a 40-screen digital-signage network, showing 3D graphics on a range of display sizes.
The park – which includes nine sporting venues and reopened last month under the new brand ESPN Wide World of Sports Complex – has large billboard-style displays above the welcome centre and inside the Champion Stadium as well as many smaller screens across the 220-acre site. Visitors first encounter the network at the front gate, in the form of a giant circular news ticker.
With the network running 34 different channels, most screens will be showing content specific to that individual display. Content bears similar branding to ESPN, the cable sports network whose name the park now bears.
Disney has also installed 42 video cameras around the complex to feed footage to the screens. Other content sources include weather, news, and live sports results.
Different park personnel can schedule content on their own parts of the network, up to a year in advance.
The digital out-of-home network is run on X2O Media’s Xpresenter 3.0 software, which is also used to manage the baseball stadium’s scoreboard during games.
www.x2omedia.com
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