New lifestyle network targets urban markets across U.S.
A new U.S. digital out-of-home lifestyle network makes its debut this week with plans to reach the country’s top dozen media markets before year’s end.
Narrowcast Digital Media (NDM), launched at the Nightclub & Bar convention in Las Vegas, envisages a network of camera-equipped displays in upmarket locations like nightclubs and hotels, showing “advertainment” content.
“Real-time measurements and results completely change the luxury and lifestyle advertising playing field,” said the firm’s founding president and CEO, Carlos Fuentes.
According to NDM, the screens may also incorporate identification card scanners to provide advertisers with detailed demographic information on visitors, through a partnership with Nielsen Claritas.
The network was quietly switched on for testing in more than 60 San Diego venues, including restaurants, gyms and apartment blocks, late last year.
But NDM will now face stiff competition from the likes of Zoom Media & Marketing in its efforts to secure both venues and advertisers.
www.narrowcastdigital.com
www.nielsen.com
www.zoommedia.com
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