Baby TV grows up so quickly...
Baby TV in the UK is reaching more than half of all pregnant women in the country as its network in antenatal clinics continues to expand.
Seven hospitals will be added to the network this quarter, bringing it to a total of 271 screens across 113 hospitals. The new sites – which include locations in Beckenham, Coventry, Eastbourne, Hastings, Orpington and Rugby – will be joined by a further 15 later in the year.
The network’s annual footfall of around 4m will mean that it reaches more than 450,000 pregnant women annually, says Baby TV, as well as healthcare professionals. There are about 800,000 births in the UK each year.
The firm says its average 78-minute dwell time has helped it attract advertisers such as Johnson & Johnson and Unilever to promote products aimed at young families. Government agencies also figure prominently among advertisers on Baby TV, while content on the screens, from sources such as BabyFirstTV in the U.S., provides information for mothers on caring for themselves and their newborns.
Baby TV installs 20-to-50-inch screens in the waiting rooms of hospitals’ antenatal clinics.
www.babyfirsttv.com
www.babytv.tv
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