Snap, Eyemagnet start rollout to 1000 U.S. gyms
U.S. franchised gym chain Snap Fitness this month begins rolling out a digital out-of-home screen network to more than 1000 health clubs across the country.
Snap Fitness’s partner in the venture is Eyemagnet Media, the San Francisco-headquartered subsidiary of New Zealand software firm Eyemagnet, whose technology will drive the network. The pair are terming their venture SFI Digital Media.
The new network will be installed in all of Snap Fitness’s U.S. locations across 44 states, starting in major conurbations.
“Fitness centres continue to be a strong focus for Eyemagnet Media due to the gym member’s engagement, demographic, and long dwell times,” said Paul Treacy, Eyemagnet Media’s CEO.
Advertising sales will be handled by Eyemagnet Media along with unnamed partners and DOOH aggregators.
Other Eyemagnet rollouts have included TAF TV, a network intended for more than 200 U.S. branches of footwear retailer The Athlete’s Foot, as well as screens in U.S. branches of Golds Gym and on Caio Industries buses in Sao Paulo, Brazil. Advertising on many of its installations is sold through its Sports & Fitness Interactive operation.
Snap, meanwhile, has sold gym franchises in Australia, Canada, India and Mexico as well as the U.S.
www.eyemagnet.com
www.sfinteractive.tv
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