12 March, 2010 19:33
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Tallaght centre is first digital mall in Ireland for CBS
CBS Outdoor has switched on its first digital mall screens in the Republic of Ireland, at the refurbished Square Town Centre in Tallaght, south of Dublin.
The shopping centre has 30 digital escalator panels (DEPs) – 20 by a moving walkway and ten alongside an escalator – as well as five other LCD displays.
Advertisers will be offered a fortnight of ten-second spots on all 30 DEPs, or the same across all five LCDs.
Software was supplied by dZine.
The mall brings in about 1.2m shoppers each month.
www.cbsoutdoor.ie
www.dzine.be
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